Coming on like a grown-up take on Fuzzy Felt, Assembly earns its place in the best iPhone apps list by enabling user to easily create beautiful vector imagery without having to master Illustrator's tricksy ways.
Rather than painstakingly creating your own vector shapes, you can dive into Assembly's library of over 1, basic shapes that you can then fit together to make larger designs, either over a plain backdrop or on top of a background image. It's a building-block approach to design that might sound a little simplistic, but it's been put together intelligently and with just enough tools to enable you to craft detailed images in minutes, and is perfect for creating designs when you're on the move. This official app from the undisputed kings of colour acts as a digital swatch book, including over 10, colours from the Pantone Plus Series and beyond.
You can use it to match hues from photos, generate harmonious colour palettes and then share them, or sync them with your design software programs of choice. Capable of capturing and connecting your notes, photos and sketches, Paper is one the best iPhone apps out there for designers — acting like a digital wall of sticky notes for your phone. Thanks to unique swipe-to-style formatting, Paper lets users quickly create checklists and notes, as well as clarifying details in photos.
With the original iPad app crowned Apple's App of the Year back in , this version for iPhone is a completely free must-have for designers. Comp CC turns your rough shapes and lines into crisp graphics, letting you create layouts on your iPhone using natural drawing gestures.
One of the best iPhone apps for pro photographers, Exify is a bunch of tools rather than a camera or editor.
Fire it up and you can quickly delve into the fine details behind your pics: lens info; image size; colour space; exposure. There are graphs for histograms, location and time details, and also a magnifier for getting up close and personal with every little detail of your iPhone snaps. DesignLab, formerly PicLab Studio, is a nifty app for creating those inspiring images that you get all over the internet these days. You know, the ones featuring a photo — probably with at least one retro filter applied — with a helpful aphorism layered over the top in an attractive, friendly typeface.
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DesignLab makes them an absolute doddle, enabling you to either snap a photo or grab one from your photo library, then go to town on it. We're huge fans of online portfolio platform Behance at Creative Bloq, especially this super-slick iPhone app. It offers many of the perks enjoyed by users of the online version, including the ability to search millions of projects and follow top creatives. Users can also access their personal profile and collections and view stats about their work, all on the go, all for free.
SketchBook Pro by Autodesk is one of the most popular iPad art apps with digital artists. The smaller-screen version is a brilliant addition to any designer's iPhone app collection. There's a wide range of digital pencils, pens, markers and airbrushes to choose from over customisable brushes in total , all accessed via a simple but intuitive UI that lets you pin toolbars to the screen for easy access.
You can work with layers, transparency options, annotations, and advanced blend modes. What more could you want? Evernote allows you to save your ideas, things you like, things you hear and things you see. You can access your inspiration anywhere as it works with nearly every computer, phone and mobile device out there. And to make things easier, you can search by keyword, tag, or even printed and handwritten text inside images.
Chances are, you don't need an introduction to this app. Instagram is a wildly popular photo-sharing app that enables its community currently over one billion-strong to take pictures, apply digital filters to them, and share them on a variety of social networking services. Used right, it can be a great source of design inspiration — check out these amazing illustrators of Instagram , graphic designers on Instagram , typography accounts on Instagram , and fantasy artists on Instagram , for example. Having scooped the Apple Design Award for best productivity app when the iPhone App Store first launched, OmniFocus has continued to develop and packs plenty of features into its simple, intuitive interface.
Despite this, it's invaluable for organising all your daily tasks in one place. This is a great way to create and manage colour palettes to use in your design work, whenever and wherever inspiration strikes. You can sample colours from images, websites or whatever you can find, as well as adding them manually.
The winner of Apple's very first App of the Year, Hipstamatic enables you to switch lenses, film and flash settings to create and share highly stylised images. It's also highly expandable, with a broad range of special packs available for in-app purchase.
While many of the Touch suite are arguably best suited to iPad, Photoshop Express has some useful tools for photo manipulation on the go that can be just as valuable on iPhone — including filters, effects and basic editing tools. There are a few common types of pop-ups:.
You can contact realtors directly to see if they have any pop-up shop venues. There are also many online databases you can search to book properties yourself. Here are a few:. There are several legal documents pop-up operators need to be familiar with before securing a space:.
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The lease is the most important document. Depending on your geography and the length of your pop-up shop, you may need a license rather than a lease. A license gives you, the licensee, the legal authority to use the landlord's asset. In some cases, without a license, using the property is unlawful. Each region has its own legal regulations and business permit requirements. Many cities, for example require a permit to sell food and alcohol. So, if you plan to serve champagne at your opening, you'll need to secure the appropriate permit.
Business insurance or commercial insurance is different from personal coverage. Some rentals include insurance coverage, but you may want to look into consulting a risk management expert or firm. When determining your promotional strategy, remember what consumers go to pop-ups for: an authentic, in-person brand experience.
According to Retail Touchpoints , most consumers want unique services and products, localized assortments, and optimal pricing. If your pop-up offers any of those things, spread the word! There are plenty of ways to go about getting PR for your event, including targeting traditional media, leveraging influencer marketing, and pitching your pop-up to local bloggers.
Keep your target customer in mind when creating a list of media outlets to contact, thinking about where they most likely find information on local events and what publications and websites they might regularly read. Here are a few other tips to consider:. Increase your odds of getting coverage by publishing a press release, and include it as a link to your media and influencer outreach. Frozen foods brand Birds Eye stepped up its Instagram game, allowing customers to use posts as currency to purchase products, while the Museum of Selfies pop-up was quite literally fueled by social media and the infatuation with posting selfies with impressive and creative backdrops.
Consider setting aside some of your budget to gift influencers products they can touch, feel, and use publicly—and, ultimately, post about. You can also offer them an exclusive discount code to share with their audience. There's more to retail than just sales, but strong sales is the ultimate end goal. When you dig into your data, consider the following sales metrics:. In the past, measuring foot traffic was hard to do and often yielded less-than-accurate data. Now, there are foot traffic counters that make it easy to learn not only how many people are walking into your store, but who they are and what preferences they have.
If you have room in your budget, consider using a traffic counter like Dor , Aislelabs , or ShopperTrak. These tools provide accurate, by-the-minute foot traffic analysis.
Once you have a grasp on how many people entered your pop-up, you can drill down into other metrics, like conversion rate the number of sales divided by the total foot traffic. What happens offline is only half the story. Just as important is how an offline experience impacts your brand online. One way to look at this is by analyzing your social media mentions and engagement before, during, and after your pop-up.
Look at how many conversations your promotional hashtag inspired and how customers engaged with it via user-generated content. If you used a branded a hashtag, track and measure impressions or conversations. And if you ran a contest or specific giveaway, look at how many entrants you had and how many emails you gained.
Here are some tools you can use to get a clear picture of just how much traction your pop-up shop brought to your brand:. Seeing customers react in real time to your products can be an eye-opening experience, especially if you've previously sold only online. Being able to talk to your customers about everything from your branding to displays to products to layout can be vital feedback for thriving in a retail environment. The Museum of Ice Cream, a. MoIC, sold 30, tickets to its opening and waitlisted another , MoIC, is now a cultural phenomenon, looked up to by brands wanting to create the next popular museum in the trend.
From a retail perspective, MoIC paved the way for product creation opportunities with the launch of its ice cream brand. Glossier , the online skincare and beauty brand, opened its Glossier You pop-up in conjunction with the launch of its debut fragrance of the same name. The shop was decorated with lush pink carpets and magenta furniture—shades matching the Glossier You fragrance bottle—and featured interactive moments, like a gloved hand holding a jar of perfume that emerged from a mirrored closet and sprayed the Glossier You scent. BarkShop collected lots of data on its products by treating the pop-up shop as a testing ground.
The event also served as research for future expansion into brick-and-mortar retail by tapping into the experiential marketing trend.
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Learn more: Check out these 10 lessons from successful pop-up shops , including BarkShop Live.